Put responsibility in heart & Keep fair and faithful
Responsibility is a precious quality, a glorious mission and a powerful force. Put responsibility in heart, then we can live up to the universe. Keeping fair and faithful is conduct code and moral ethnics of Yankuang generations, embodying Yankuang people's core value spirit of ready to fulfill responsibility, honesty & trustworthiness and promise keeping.
Put responsibility in heart
As the mainstay in China's coal industry, Yankuang Group shoulders sacred mission and heavy responsibilities. As Yankuang's employees who grow up on this fertile soil, we undertake fatal duties and responsibilities as well. We firmly believe that only if we perform duties loyally, devote ourselves to work earnestly and bear responsibilities stringently, can we do something, accomplish a good deed even a grand cause regardless to the country, society, enterprise, clients, families, or our employees.
Keep fair and faithful
From the textual composition of the word, "兖" refers to "公允"; From the literal meaning of the word, "兖" means "good faith" (selected from "Erya"-the first Chinese dictionary). "公" means "keep fair", "允" means "keep faithful". Keep fair and faithful refers to be just and fair, be sincere and keep faith, which expressed the core value tendency and evaluation criterion throughout Yankuang's operating management. Keep fair and faithful requests each employee including family members to practice the criterion that we can live up to the universe and people, keep faith in doing things and handle things in principle, thus to cast Yankuang's brand and image featuring fair, faithful and responsible through favorable professional ethics and reputation, exquisite technical skills and excellent quality assurance.